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Simple Strat Blog

Use Inbound Marketing to Boost Your Market Awareness

“Just do it” “I’m loving it” “Think different” “The quicker picker upper” When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand...

How to Use Video to Move Leads Through the Sales Funnel Stages

Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be...

Finding the Right Fit: Marketing Automation Tools

We’ve all set an auto-reply on our email when we go on vacation, and truly, who could survive without it? You don’t have to worry about people wondering why you didn’t reply or people sending you...

Lead Scoring Best Practices for Better Qualified Leads

Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help...

5 Reasons Why You Should Invest in Lead Nurturing Software 

“Hi, nice to meet you! Let’s get married.” That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear. Lead nurturing is like dating....

What Is a UTM Code and How Can They Help Your Marketing?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote was first uttered around 100 years ago, credited to a department store mogul named John...

Our Favorite Equipment for Cheap Video Production

“Cheap” catches the eye every time, and this time we’re really going to wow you. Would you believe us if we told you can outfit a video studio for about $200? When you think of video equipment, you...

Marketing Video Production Tips: What to Do Before You Press Record

What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but...

The Science Behind Viral Video Content

“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted. Jonah Berger uses this example from...