The 15 Minute Guide to PR and Generating Media Coverage for Your Company
Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down. The secret? Getting a news outlet to publish a press release or story on...
Sales Tips: 3 Things You Need to Be Successful At Sales
If you do a quick search for "sales tips", you'll get more than 1.5 million results. Whoa. It's safe to say there's a wealth of information out there for how to get better at sales, whether you're in...
The Top 5 Free Sales Tools in the HubSpot CRM
CRMs can be amazing tools for salespeople and marketers. But they can also be a huge pain. It’s all about how you use them. We see a ton of companies who use their CRMs only to store customer...
Building Buyer Personas: Interview Questions, Examples, and Template
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and...
33 Video Marketing Tips for Success
Video marketing is on every marketer's to-do list for 2018. But how do you do it well? Though video is a must-have medium, many companies still don't have a video resource in-house. But that's okay....
Video Marketing Guide: How to use video to market your business
Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video. What’s changed? For starters, the rate of...
Tips for Building Rapport in Sales by Using Video
Building rapport is all about being authentic and human. By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales...
How to Write a Case Study That Helps You Close More Deals
Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities. It’s easy to say you're the best when it comes to...
The Guide to Adding Video to Your Sales Process... And Killing It
Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera. If you are, you’re...
