What Is a UTM Code and How Can They Help Your Marketing?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote was first uttered around 100 years ago, credited to a department store mogul named John...
Our Favorite Equipment for Cheap Video Production
“Cheap” catches the eye every time, and this time we’re really going to wow you. Would you believe us if we told you can outfit a video studio for about $200? When you think of video equipment, you...
Marketing Video Production Tips: What to Do Before You Press Record
What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but...
The Science Behind Viral Video Content
“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted. Jonah Berger uses this example from...
8 Essential Types of Video for Business
How many videos have you watched today? When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display...
Our Hunt for the Best Video Editor for iPhone
“CUT!” Okay so you’re probably not yelling “Cut” while recording video on your iPhone, but what else are you supposed to do to get rid of those 30 seconds of awkward babbling during the middle of...
The Best Video Recording App for Android? Here's Our Top Seven
These days, our Android phones can do just about anything with the right app. But when you’re trying to find the best video recording app for Android, the Google Play store can get overwhelming....
5 Benefits of Video Marketing
96% of B2B organizations use video in some capacity in their marketing campaigns. 73% of which report having positive results to their ROI. Video is no longer an option when it comes to your...
Social Media and the Fitness Industry: Statistics You Need to Know
55 million. That’s how many people belong to a health or fitness club according to a recent study. This is roughly 7 times the number of people living in New York City (8.4 million residents at the...
