Solutions Library
What's possible with Simple Strat's custom HubSpot solutions?
A better question might be: what's not possible. HubSpot provides a powerful foundation for virtually endless custom builds to suit your company's needs. Below are a few examples of custom HubSpot solutions we've built to simplify processes, enhance efficiency, and drive measurable business results for our clients.
Explore these examples to see how our HubSpot specialists can help solve your business challenges.
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Using a Rollup Property to Fix Broken Workflow Re-enrollment
Simple Strat built a rollup property on a custom inventory object to give a construction equipment client a reliable, re-enrollable workflow trigger whenever a deal moves to the sold stage.
Connecting CSAT Scores to the Tickets That Earned Them
Simple Strat built a two-workflow solution in HubSpot using custom Contact properties to stage Ticket data and bridge it to CSAT survey responses, enabling rep-level attribution and performance reporting.
Turning a Broken Salesforce Sync Into a Structured Referral System
Simple Strat built a HubSpot Custom Object architecture with calculated referral URL properties to give a healthcare client clean, trackable referral data across their HubSpot-Salesforce integration.
470 Leads Qualified Automatically in HubSpot with Zero Manual Research
Simple Strat built a lead qualification agent inside HubSpot using Breeze Studio and workflow automation, processing inbound contacts against scoring criteria and writing structured qualification notes directly to each contact record.
Turning Web Activity into Sales Conversations
Simple Strat embedded custom multi-object reports directly on Company records in HubSpot, giving sales reps real-time visibility into account-level web activity and product research without leaving their CRM workflow.
Designing a Capacity-Based Deal Distribution Model
Simple Strat configured a capacity-based deal routing system in HubSpot using custom user properties and workflow automation, ensuring inbound deals are assigned based on rep availability rather than round-robin defaults.
From Equipment Records to Revenue Triggers
Simple Strat built HubSpot workflows on top of the Listings object that automatically alert sales and service teams when a customer's equipment hits a payoff or service milestone, turning asset data into a repeatable upsell motion.
Automating Spanish Translations for Clearer Client Communication
Simple Strat built a Smart Content solution inside HubSpot that automatically delivers Spanish-language email content to contacts segmented by a custom language property, removing the need for separate email versions or manual translation workflows.
Easily Bring Data from HubSpot into Google Sheets
Simple Strat built a HubSpot workflow integration that automatically pushes deal data into Google Sheets every time a record is updated, giving leadership a live, formula-driven report of tours, memberships, and deals won.
Equipment Lifecycle Management Made Easy
Simple Strat configured HubSpot's Listings object as a custom equipment record, building associations to Company, Deal, and Contact records so a manufacturing team could track serial numbers, payoff dates, and service history entirely within HubSpot.
Track the Why Behind Every Opt-In and Opt-Out
Simple Strat built a HubSpot workflow system that automatically stamps the date and source onto contact records at the moment of every subscription or unsubscribe event, turning raw opt-in behavior into reportable data the team can actually act on.
Smarter Recruitment Through Better Insights and Visibility in HubSpot
Simple Strat used HubSpot's External Content Integration to embed a live appraiser map directly into the recruiting dashboard, automatically delivering visual coverage data and performance metrics to the team every week via scheduled email.
From Manual to Automated: Lease Renewal Management
Simple Strat designed an automated date normalization system using HubSpot Workflows and Zapier Formatter that standardizes prorated lease dates to the first and last of the month, triggering accurate renewal workflows 90 days out without any manual calculation.
Automating and Curing the Pain of Tracking Net Revenue Retention
Simple Strat configured HubSpot Datasets to automatically categorize and calculate Net Revenue Retention across new revenue, churn, and expansion, giving a SaaS finance team a live NRR engine inside HubSpot without spreadsheets or external integrations.
Tracking Referrals in Hubspot: Centralized Management and Reporting
Simple Strat connected referral partner Contact records to referred users in HubSpot using association-based workflows and Rollup Properties — giving a SaaS company a live view of which partners drive the most referrals, trials, and revenue without leaving their CRM.
Client Onboarding with HubSpot’s Services Object
Simple Strat built a dedicated onboarding pipeline using HubSpot's Services object and Deal Line Items, automatically triggering the correct onboarding path based on products sold, giving a SaaS team clean separation between new client setup and ongoing support for the first time.
Creating a More Effective Feedback Loop in HubSpot
Simple Strat configured HubSpot Feedback Submissions and automated workflows to trigger post-support surveys with a built-in incentive, pushing email survey response rates from 15% to 23.4% and chat responses from 12.5% to 16% within 30 days.
Managing Multiple Deal Renewal Types
Simple Strat configured HubSpot Workflows and multiple deal pipelines to automatically create renewal deals 90 days before End of Service dates and trigger equipment upgrade deals every fourth renewal cycle, replacing a manual spreadsheet process that was missing deadlines and revenue opportunities.
Quoting Automation in HubSpot
Simple Strat created a dedicated quote builder section directly on HubSpot Deal records and built a custom Quotes template that auto-populates from deal properties, replacing a Word-and-DocuSign workflow with a fully in-platform quoting process that gives every stakeholder real-time visibility.
New Employee Onboarding Automation
Simple Strat configured HubSpot Workflows and automated emails to trigger a staged onboarding sequence the moment an employee's status is set to Active, delivering critical information on a paced schedule over the first month to avoid information overload and ensure consistent training delivery.
Gaining Visibility into Ungated Content Downloads
Simple Strat embedded custom HubSpot CTAs on each ungated content page of a WordPress site, capturing real-time view and click data at the contact level, giving the marketing team visibility into who was engaging with their content and enabling downstream nurture automation, all without adding a gate.
Understanding SQL to Opportunity Conversion Rate by Email
Simple Strat configured HubSpot Journey Analytics Reporting to track each step of an email drip sequence from SQL to booked meeting, segmented by marketing source, giving leadership a live view of conversion rates by email and a calculable forecast of upcoming conversions in each delay period.
Multi-Ticket Association & Management in HubSpot
Simple Strat configured a bidirectional HubSpot Tickets and Jira integration that automatically pushes new issues to the dev team's Jira board, syncs status changes back to HubSpot, and notifies ticket owners when a Jira issue is closed, giving CX and development teams a single, connected workflow.
Automated Commission Tracking for Complex Payouts
Simple Strat built Calculated Properties in HubSpot that automatically compute monthly commission payouts by fund type and schedule incremental disbursements over 36 months, replacing a manual Excel process and consolidating all commission data into a single deal-level view.
Lead Sharing System Across HubSpot Accounts
Simple Strat built a Zapier-powered system that flags referral leads in one HubSpot portal and automatically creates the corresponding contact and deal record in a partner's portal, triggering instant follow-up workflows on the receiving side and eliminating all manual data entry between companies.
Transition to an In-Platform Tool: PandaDoc to HubSpot Quotes
Simple Strat built custom HubSpot Quotes templates that replicated the look and feel of PandaDoc, embedded deal-close automation directly in HubSpot Workflows, and eliminated the Zapier integration that had been creating disruptions, consolidating the entire quoting process into a single platform the team already owned.
Automating Vendor Commission Reporting in HubSpot
Simple Strat configured Custom Properties and HubSpot's Custom Report Builder to automatically tag commissioned services on deal line items and generate accurate vendor commission reports, eliminating the manual deal reviews that were costing the team 20–30 hours every quarter.
Creating an Easy System for Automated Client Feedback in HubSpot
Simple Strat configured HubSpot Feedback Surveys and Workflows to automatically send a satisfaction survey every time a client meeting is marked as completed, giving a marketing agency a structured, hands-off system for capturing client sentiment after every onboarding, delivery, and success call.
Automated, Time Zone-Aware Event Reminders
Simple Strat built a HubSpot Operations Hub workflow that detects each contact's time zone, formats meeting times accordingly using a custom datetimeformat formula, and delivers branded event reminders in the attendee's local time.
Automated Download Tracking That Scales With New Content
Simple Strat used HubSpot Custom Events and JavaScript to track individual content downloads on a HubDB-powered gated content page, eliminating the need for manual setup each time new content is published.
Tracking Invited, Registered, and Attended in One Report
Simple Strat applied campaign-based association labels in HubSpot, giving a financial services client one repeatable report for invited, registered, and attended counts across every in-person event.