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Press Kit

Background Information

Who We Are

Simple Strat is a US-based HubSpot consulting firm specializing in helping SMBs simplify growth.

We’re also the creators of HubSpot Hacks, the #1 unofficial YouTube channel for HubSpot tutorials. With over 25k subscribers, our videos provide practical, easy-to-follow insights to help users get the most out of HubSpot.

What We Offer

Tailored HubSpot implementations, optimizations, and strategies to drive measurable results and enable businesses to scale smarter.

History

Simple Strat was founded with a mission to simplify growth for small and medium-sized businesses. Initially focused on marketing strategy and content, we quickly recognized the transformative potential of technology, particularly HubSpot, in driving results for our clients.

This shift led us to specialize in HubSpot consulting, where we now help SMBs streamline processes, optimize systems, and scale confidently. Over the years, we've grown into a trusted HubSpot Diamond Solutions Partner, empowering businesses to achieve measurable growth through tailored solutions and strategies.

Quick Stats

Year Founded: 2017

Team Size: 10-20

Location: Founded in Lincoln, Nebraska, currently distributed across the US and Canada

Certifications: HubSpot Diamond Solutions Partner

Our Results

View Our Custom HubSpot Solutions

View Our Case Studies

Trusted Industry Experts

Simple Strat team members serve as guest expert contributors to leading organizations like Vistage, MarTech, and more. Through these partnerships, we share insights and strategies to help businesses simplify growth, optimize their use of HubSpot, and achieve measurable results through smarter sales and marketing.

Examples:

MarTech

 


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Ali Schwanke

CEO & MARKETING STRATEGIST

Ali Schwanke is the founder and CEO of Simple Strat, and stands at the intersection of creativity and analytics in the marketing world. With over 15 years of experience in B2B marketing, strategy, and content creation, Ali has honed her skills in leveraging data-driven insights to fuel marketing strategies that drive demand. Her expertise in content marketing and proficiency with HubSpot CRM/Marketing tools have established her as a thought leader in the industry.

At the helm of Simple Strat, Ali leads a team dedicated to crafting results-driven content marketing and thought leadership programs specifically tailored for B2B tech companies. Her approach to marketing is deeply rooted in the belief that content marketing is a powerful, authentic medium capable of centering the customer in the buying journey. By aligning marketing initiatives with customer desires, Ali and her team excel in attracting and connecting with the ideal audience for their clients' products and services.

Ali's commitment to pushing the boundaries of B2B content marketing is evident in her advice to look beyond mere publishing. She advocates for building a community around solving core problems, ensuring content not only informs but engages and builds lasting relationships. As a certified content marketer, HubSpot agency partner, YouTube creator, Thinkific advisor, National Vistage Trusted Advisor, and online educator, Ali's multifaceted expertise makes her a valuable advisor for companies across various industries.

For those looking to elevate their content marketing to grow awareness, influence, and leads, Ali's invitation to collaborate reflects her passion for innovative marketing solutions. Her realistic yet pioneering approach is a testament to her successful track record and her dedication to making content marketing a central, effective strategy for B2B companies.

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Tyler Samani-Sprunk

COFOUNDER & CMO

Tyler Samani-Sprunk, as the co-founder and Chief Marketing Officer of Simple Strat, brings a blend of entrepreneurial spirit and marketing acumen to the team. His leadership in marketing and strategic partnerships underscores his dedication to excellence and growth, from helping Simple Strat become a HubSpot Diamond Solutions Partner, to consistently delivering results for our clients.

Tyler's journey has taken him from running his own agency to leading Simple Strat's marketing efforts. This has provided him with deep insight into how businesses thrive (and why they don’t), and he applies these lessons in his work with clients. His empathy, attention to detail, and strong grasp of both strategy and execution have proven invaluable in his ability to build successful partnerships.

His role extends beyond internal strategy; he is a cornerstone in the HubSpot community as a co-host of HubSpot Hacks, where he shares invaluable insights and tutorials. His client-focused approach not only propelled Simple Strat to its esteemed HubSpot partnership status but also ensures that clients maximize their HubSpot investment.

Tyler is passionate about connecting with like-minded individuals who are enthusiastic about content marketing, HubSpot, new technology, and building businesses. When he's not steering Simple Strat and its clients towards new heights, Tyler enjoys spending quality time with his husband and their two dogs.

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Simple Strat Logos

Our logo is a key element of our brand identity. We’ve put together a selection of approved logo files for you to use to ensure brand consistency. If you have specific logo requests or need additional guidance, feel free to contact us!

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