Finding the Right Fit: Marketing Automation Tools
We’ve all set an auto-reply on our email when we go on vacation, and truly, who could survive without it? You don’t have to worry about people wondering why you didn’t reply or people sending you...
Lead Scoring Best Practices for Better Qualified Leads
Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help...
5 Reasons Why You Should Invest in Lead Nurturing Software
“Hi, nice to meet you! Let’s get married.” That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear. Lead nurturing is like dating....
What Is a UTM Code and How Can They Help Your Marketing?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote was first uttered around 100 years ago, credited to a department store mogul named John...
Our Favorite Equipment for Cheap Video Production
“Cheap” catches the eye every time, and this time we’re really going to wow you. Would you believe us if we told you can outfit a video studio for about $200? When you think of video equipment, you...
Marketing Video Production Tips: What to Do Before You Press Record
What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but...
The Science Behind Viral Video Content
“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted. Jonah Berger uses this example from...
8 Essential Types of Video for Business
How many videos have you watched today? When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display...
Our Hunt for the Best Video Editor for iPhone
“CUT!” Okay so you’re probably not yelling “Cut” while recording video on your iPhone, but what else are you supposed to do to get rid of those 30 seconds of awkward babbling during the middle of...
