Value Proposition Templates + Examples for Software Companies
Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other...
7 Lessons to Learn from Growth Marketing
In the world of marketing it can be a challenge to know if something is a fad...or here to stay. After all, it seems like there’s always some new “proven trick” that will increase your website...
Brand Promise vs. Tagline: What’s the Difference?
When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on....
Why Performance Marketing & Inbound Strategy Make a Powerful Combination
As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their...
A Marketer’s Guide to the Value Proposition Canvas
Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure...
43 Value Proposition Examples You’ll Want to Steal
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark....
The 5 Steps of the Marketing Research Process ( + Infographic)
Think back to a time when you didn’t have all of your facts straight. Maybe it led to an awkward foot-in-mouth moment, an argument, or being late for an event. Life can be challenging when you don’t...
11 Inspirational B2B Marketing Examples (with Tips & Takeaways)
Is marketing just for flashy products that fly off the shelves? Or can it really make a difference for manufacturing companies? For leadership consultants? For service providers? A survey from IEEE...
How to Write Your Personal Brand Statement (use these formulas)
Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?" Not knowing the answer to this powerful question can make or break your first impression with another...
