HubSpot vs Marketo: A Comprehensive Comparison
Are you in charge of improving your ROI and looking for the best tools for the job? Have you looked into several tools already and need a more guided approach? Do you want to drive growth, but aren’t...
5 Tips for Amazing Customer Testimonial Videos (with Interview Guide)
Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle. Video testimonials are a powerful influence in the...
Getting the Most Out Of HubSpot Live Chat
In a world of nearly constant emails, social media posts, and marketing messages, the idea of a conversation is often lost. Conversations have been the key to closing sales for as long as sales has...
How to Get the Most from HubSpot Video
These days, most of us understand the power of video in marketing and sales. But harnessing that power is a whole other story. But those of us that use HubSpot are in luck. HubSpot has a tool to help...
11 Horrible Mistakes We’ve Seen in Email Marketing Strategy
Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse....
Value Proposition Templates + Examples for Software Companies
Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other...
7 Lessons to Learn from Growth Marketing
In the world of marketing it can be a challenge to know if something is a fad...or here to stay. After all, it seems like there’s always some new “proven trick” that will increase your website...
Brand Promise vs. Tagline: What’s the Difference?
When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on....
Why Performance Marketing & Inbound Strategy Make a Powerful Combination
As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their...
