Ridiculously Simple Advice for a Better B2B Content Marketing Strategy
Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to...
The Step by Step Guide to B2B Video Content (And What Marketers Won't Tell You)
Without question, B2B video is the latest hot item in the marketing department. Brands like HubSpot, Slack, and Simple Strat (yes, shameless plug) are touting their success – and their results. But...
Is HubSpot Worth It? 9 Reasons Why
Investing in marketing and sales software like HubSpot is a big decision. You need to know what you're getting into, but especially if you're a B2B company, it's essential that your entire sales,...
What Video Marketing Software Should Your Marketing Team Be Using?
Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results. Getting these results is easy, if you have the...
Jumpstart Your Marketing with Video: 5 Ways to Get Started
If you know that you need to do more marketing with video — but you aren’t sure where to start — then you’re not alone. People worldwide are relying on video more than ever before to develop...
Inbound Lead Follow-Up Tips to Convert More Customers
You’re a B2B tech company with a truly exceptional product, service, or solution. It fills a need, solves a problem, and eases the pain of your target audience. So, in an effort to get some solid...
What Blog Post Titles Make Them Click? 13 Experts Weigh In
Why are you here? Most likely, it’s because the title intrigued you, and promised to meet your need — without explaining exactly how. So, what makes one blog post title more effective than another?...
Signs Your Marketing Team is Not Strategic and What to Do About It
In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, we're having...
10 Blog Post Examples Explained – What Are They Good For?
Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects...
