A Marketer’s Guide to the Value Proposition Canvas
Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure...
43 Value Proposition Examples You’ll Want to Steal
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark....
The 5 Steps of the Marketing Research Process ( + Infographic)
Think back to a time when you didn’t have all of your facts straight. Maybe it led to an awkward foot-in-mouth moment, an argument, or being late for an event. Life can be challenging when you don’t...
11 Inspirational B2B Marketing Examples (with Tips & Takeaways)
Is marketing just for flashy products that fly off the shelves? Or can it really make a difference for manufacturing companies? For leadership consultants? For service providers? A survey from IEEE...
How to Write Your Personal Brand Statement (use these formulas)
Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?" Not knowing the answer to this powerful question can make or break your first impression with another...
21 Thought Leadership Quotes Every CEO and Marketer Should Know
Read some of our favorite quotes to get an inside look on thought leadership from the people who have been in your shoes, from CEOs and company advisors to thought leadership experts. For further...
How to Be a Guest on a Podcast (As Told by Memes)
Podcasts have been called a lot of things. The new radio. The future of blogs. The new book. While the lasting impact of podcasts is still unknown, they’re a great tactic to build your thought...
14 Little-Known Secrets to Growing a Thought Leader Brand on LinkedIn
It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people! But we’re shooting a bit higher here. Rather than telling you the basics, here are a few...
3 Influential Women and Their Personal Brands (with Examples)
What do powerful leaders in well-known companies have in common? They have strong personal brands. Think about it – Howard Schultz, Mark Zuckerburg, Warren Buffett, Meg Whitman, Marc Benioff – the...
