
Supercharging Your SaaS Business Model for Hypergrowth
First described in Harvard Business Review in 2008, hypergrowth is “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from...

11 Horrible Mistakes We’ve Seen in Email Marketing Strategy
Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse....

Value Proposition Templates + Examples for Software Companies
Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other...

Brand Promise vs. Tagline: What’s the Difference?
When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on....

Why Performance Marketing & Inbound Strategy Make a Powerful Combination
As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their...

A Marketer’s Guide to the Value Proposition Canvas
Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure...

43 Value Proposition Examples You’ll Want to Steal
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark....

11 Inspirational B2B Marketing Examples (with Tips & Takeaways)
Is marketing just for flashy products that fly off the shelves? Or can it really make a difference for manufacturing companies? For leadership consultants? For service providers? A survey from IEEE...

HubSpot for Startups: Good Deal or Costly Mistake?
As you launch your business, there are a million things you’re told you should do and think about. Do research! Focus on your brand! No, don’t worry about your brand, just sell! What’s your mission?...