Build Lead Generation as a Manufacturer with Research Reports
The world of manufacturing is extremely competitive and ever evolving. Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned...
How to Conduct a Killer Mid-Year Marketing Audit
There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the...
The Benefit of Adding Video to your Email Campaigns
Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative. Back then,...
Measuring Performance: 10 Marketing Metrics to Track
Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing. We understand that....
Video Marketing Guide: How to use video to market your business
Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video. What’s changed? For starters, the rate of...
The Ultimate Guide to Referral Marketing: Ideas, Examples, and Advice
Can you name the last time you tried something new without being told about it by a friend? It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We...
Use Inbound Marketing to Boost Your Market Awareness
“Just do it” “I’m loving it” “Think different” “The quicker picker upper” When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand...
How to Use Video to Move Leads Through the Sales Funnel Stages
Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be...
5 Benefits of Video Marketing
96% of B2B organizations use video in some capacity in their marketing campaigns. 73% of which report having positive results to their ROI. Video is no longer an option when it comes to your...
