The Top 5 Free Sales Tools in the HubSpot CRM
CRMs can be amazing tools for salespeople and marketers. But they can also be a huge pain. It’s all about how you use them. We see a ton of companies who use their CRMs only to store customer...
Building Buyer Personas: Interview Questions, Examples, and Template
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and...
Tips for Building Rapport in Sales by Using Video
Building rapport is all about being authentic and human. By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales...
The Guide to Adding Video to Your Sales Process... And Killing It
Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera. If you are, you’re...
6 Factors That Will Affect Your Video SEO in 2018 and Beyond
People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day. That's insane! So how do you make sure that your video marketing...
Building A Better Sales Funnel with the Power of Video
What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a...
Our 5 Step Guide to a Customer Journey Map
Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly. With a...
How to Use Video to Move Leads Through the Sales Funnel Stages
Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be...
Lead Scoring Best Practices for Better Qualified Leads
Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help...
