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Simple Strat Blog

14 Little-Known Secrets to Growing a Thought Leader Brand on LinkedIn

It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people! But we’re shooting a bit higher here. Rather than telling you the basics, here are a few...

HubSpot for Startups: Good Deal or Costly Mistake?

As you launch your business, there are a million things you’re told you should do and think about. Do research! Focus on your brand! No, don’t worry about your brand, just sell! What’s your mission?...

What is a HubSpot Partner Agency?

Think back to group projects in school. Maybe, like me, you’ve been actively working to blot those from your brain. But humor me. There was always that one person in class who was destined to be the...

HubSpot Onboarding with HubSpot vs a HubSpot Partner Agency

So you've decided to purchase HubSpot to grow your business? Congrats! That's a big decision, but a good one. Now comes the next tricky question. How should you get started with HubSpot and learn how...

Our 11 Favorite Free Marketing Analytics Tools

In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions. To make this easier for you,...

The Top 5 Free Sales Tools in the HubSpot CRM

CRMs can be amazing tools for salespeople and marketers. But they can also be a huge pain. It’s all about how you use them. We see a ton of companies who use their CRMs only to store customer...

Building Buyer Personas: Interview Questions, Examples, and Template

As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and...

Tips for Building Rapport in Sales by Using Video

Building rapport is all about being authentic and human. By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales...

The Guide to Adding Video to Your Sales Process... And Killing It

Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera. If you are, you’re...