HubSpot Onboarding with HubSpot vs a HubSpot Partner Agency
So you've decided to purchase HubSpot to grow your business? Congrats! That's a big decision, but a good one. Now comes the next tricky question. How should you get started with HubSpot and learn how...
12 Foolproof Tips for Writing Better Web Content
According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. For most of us, blogging is simply a way for us...
Build Lead Generation as a Manufacturer with Research Reports
The world of manufacturing is extremely competitive and ever evolving. Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned...
The 15 Minute Guide to PR and Generating Media Coverage for Your Company
Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down. The secret? Getting a news outlet to publish a press release or story on...
Building Buyer Personas: Interview Questions, Examples, and Template
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and...
The Ultimate Guide to Referral Marketing: Ideas, Examples, and Advice
Can you name the last time you tried something new without being told about it by a friend? It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We...
Our 5 Step Guide to a Customer Journey Map
Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly. With a...
Use Inbound Marketing to Boost Your Market Awareness
“Just do it” “I’m loving it” “Think different” “The quicker picker upper” When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand...
How to Use Video to Move Leads Through the Sales Funnel Stages
Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be...
