Lead Scoring Best Practices for Better Qualified Leads
Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help...
5 Reasons Why You Should Invest in Lead Nurturing Software
“Hi, nice to meet you! Let’s get married.” That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear. Lead nurturing is like dating....
What Is a UTM Code and How Can They Help Your Marketing?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote was first uttered around 100 years ago, credited to a department store mogul named John...
