5 Tips for Amazing Customer Testimonial Videos (with Interview Guide)
Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle. Video testimonials are a powerful influence in the...
11 Horrible Mistakes We’ve Seen in Email Marketing Strategy
Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse....
3 Influential Women and Their Personal Brands (with Examples)
What do powerful leaders in well-known companies have in common? They have strong personal brands. Think about it – Howard Schultz, Mark Zuckerburg, Warren Buffett, Meg Whitman, Marc Benioff – the...
12 Foolproof Tips for Writing Better Web Content
According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. For most of us, blogging is simply a way for us...
10 of the Best Podcasts Every Marketing Director Should Listen To
Podcasts are hot, and marketers everywhere are jumping on board. It’s no secret that our team loves podcasts. Every conversation in the office starts with, “So I was listening to this podcast….”...
Build Lead Generation as a Manufacturer with Research Reports
The world of manufacturing is extremely competitive and ever evolving. Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned...
Sales Software Tools: What You Need & Why You Need Them
Marketers play an important role in influencing and advising technology adoption in the sales and marketing departments – including the “growth stack” or set of tools designed to work together to...
How to Conduct a Killer Mid-Year Marketing Audit
There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the...
Measuring Performance: 10 Marketing Metrics to Track
Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing. We understand that....
