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Simple Strat Blog

10 of the Best Podcasts Every Marketing Director Should Listen To

Podcasts are hot, and marketers everywhere are jumping on board. It’s no secret that our team loves podcasts. Every conversation in the office starts with, “So I was listening to this podcast….”...

Build Lead Generation as a Manufacturer with Research Reports

The world of manufacturing is extremely competitive and ever evolving. Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned...

Sales Software Tools: What You Need & Why You Need Them

Marketers play an important role in influencing and advising technology adoption in the sales and marketing departments – including the “growth stack” or set of tools designed to work together to...

How to Conduct a Killer Mid-Year Marketing Audit

There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the...

Measuring Performance: 10 Marketing Metrics to Track

Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing. We understand that....

Becoming Known: 10 Top Thought Leaders for Inspiration

Want to grow your thought leadership efforts, but not sure where to start? Let us save you some time. We’ve chronicled some of our favorite thought leaders in the marketing, business, and multimedia...

Building Blocks of a Thought Leader's Personal Website (+ Examples)

Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence...

The 15 Minute Guide to PR and Generating Media Coverage for Your Company

Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down. The secret? Getting a news outlet to publish a press release or story on...

Sales Tips: 3 Things You Need to Be Successful At Sales

If you do a quick search for "sales tips", you'll get more than 1.5 million results. Whoa. It's safe to say there's a wealth of information out there for how to get better at sales, whether you're in...