Signs Your Marketing Team is Not Strategic and What to Do About It
In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, we're having...
10 Blog Post Examples Explained – What Are They Good For?
Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects...
How to Change Up Your Content Marketing During a Crisis
Whether you like it or not, the COVID-19 fallout will be with us for a while. So much so that even when the curve begins to drop, we will still be seeing the effects of the virus in our company’s...
How to Become a Thought Leader with These Proven Content Ideas
Can anyone be a thought leader? The short answer is yes. But you can’t simply declare yourself one. Thought leader is a title you earn. It’s recognition of your education and experience. It’s respect...
SaaS Sales Tips: 4 Ways to Close More B2B Deals
One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS...
5 Tips for Amazing Customer Testimonial Videos (with Interview Guide)
Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle. Video testimonials are a powerful influence in the...
11 Horrible Mistakes We’ve Seen in Email Marketing Strategy
Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse....
3 Influential Women and Their Personal Brands (with Examples)
What do powerful leaders in well-known companies have in common? They have strong personal brands. Think about it – Howard Schultz, Mark Zuckerburg, Warren Buffett, Meg Whitman, Marc Benioff – the...
12 Foolproof Tips for Writing Better Web Content
According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. For most of us, blogging is simply a way for us...
