
Marketing Collateral: The Ultimate Guide (With Examples)
When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?...

Being a Guest on a Podcast: 7 Ways to Promote Your Interview
Being a guest on a podcast is an excellent opportunity to place your brand in front of new audiences. It builds your network and allows you to lend a voice to your thought leadership and expertise....

How AI Will Help (and Harm) Sales Teams
If you’re not using AI to increase your sales team’s productivity, you’re going to fall behind. That said, HOW you use AI in sales matters just as much as whether or not you’re using it. New AI tools...

Convert More Leads with A/B Testing in HubSpot Sequences
HubSpot Sequences have always been a go-to tool for Sales Pro and Enterprise-level users. But let's face it, figuring out the perfect subject line, message body, or personalization tokens has always...

HubSpot Tutorial for Beginners: Everything You Need to Know
HubSpot is a powerful vehicle for driving business growth: it can make your team faster and more profitable, and can smoothly replace that carelessly cobbled collection of platforms you used to call...

Using Content for Top-of-Funnel Marketing (Plus Examples)
What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it? Delivering value via content is especially...

When to Use Marketing Emails versus Sales Emails in HubSpot
Your business is growing, and you're exploring the vast ocean of opportunities that HubSpot offers to help you engage with your customers effectively. But if you’re like many users, you may find...

The Ultimate Guide to Podcast Marketing for B2B Companies
Podcasts can help your business connect with your target audience in a unique and engaging way. By providing valuable and informative content, you can build a loyal listenership, raise brand...

Simple Strat Soars to Top 1% of HubSpot Agencies Nationwide
Simple Strat, a marketing and sales firm that helps you get more out of HubSpot, is blazing their own trail to the peak of partnership recognition. The 2022 Partner of the Year rankings qualify...