Using Content for Top-of-Funnel Marketing (Plus Examples)
What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it? Delivering value via content is especially...
HubSpot Lead Scoring 101: Finding Quality Leads
You’ve heard the old adage: quality over quantity. You might have a torrent of leads coming in, but the excitement fades quickly when few are actually turning into paying customers. On the marketing...
When to Use Marketing Emails versus Sales Emails in HubSpot
Your business is growing, and you're exploring the vast ocean of opportunities that HubSpot offers to help you engage with your customers effectively. But if you’re like many users, you may find...
The Ultimate Guide to Podcast Marketing for B2B Companies
Podcasts can help your business connect with your target audience in a unique and engaging way. By providing valuable and informative content, you can build a loyal listenership, raise brand...
Simple Strat Soars to Top 1% of HubSpot Agencies Nationwide
Simple Strat, a marketing and sales firm that helps you get more out of HubSpot, is blazing their own trail to the peak of partnership recognition. The 2022 Partner of the Year rankings qualify...
The 5 Minute Guide to Driving Better Results on LinkedIn
LinkedIn is hot. And we mean, REALLY hot. Not only is it one of the fastest growing social networks, but it’s delivering a whole host of value when it comes to B2B connections and influence. In fact,...
How to Use HubSpot Playbooks for your Sales Team
Do you wish your sales reps collected more consistent information in their discovery calls? Or that your sales team had a consistent, up-to-date place to find the questions they need to ask for a...
Master the Art of B2B Lead Nurturing: How to Keep Your Pipeline Full
How many actions does it take before a lead converts into a customer? That’s a trick question, kind of like the number of licks to get the center of the tootsie pop. It’s hard to answer because it...
Inbound 2022: Key Takeaways & HubSpot Updates
HubSpot recently wrapped up its Inbound 2022 conference, and there’s a lot to unpack! While the goal was keeping a finger on the pulse of what’s next in business, and needless to say we came away...
