Should I hire a marketing agency?
Hiring a marketing agency can seem like a dooming task that involves a lot of red tape and scary contracts. In reality, it’s just meeting with a few cool people (our judgement may be biased) over a...
Marketing Strategy vs. Marketing Plan
At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application. Marketing strategy is driven by your business strategy -- where you want to go,...
Resizing Images for Social: How one size fits all
Adding pictures to any of your social media posts is a must. Getting the right size for all of your pictures can take time and if you’re like the rest of us, there’s not a whole lot of that lying...
How to Create a Press Kit
Why You Need a Press Kit A press kit, also known as a media kit, is a comprehensive and engaging webpage for any journalist looking to write about your company. Your press kit can to be used as a...
Ideas for Content Marketing
Content marketing is all the rage these days. Everyone seems to be talking about it. Everyone wants to “build it into their marketing plan.” But I’m finding more and more people that know about it,...
