The Science Behind Viral Video Content
“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted. Jonah Berger uses this example from...
Our Hunt for the Best Video Editor for iPhone
“CUT!” Okay so you’re probably not yelling “Cut” while recording video on your iPhone, but what else are you supposed to do to get rid of those 30 seconds of awkward babbling during the middle of...
5 Benefits of Video Marketing
96% of B2B organizations use video in some capacity in their marketing campaigns. 73% of which report having positive results to their ROI. Video is no longer an option when it comes to your...
Social Media and the Fitness Industry: Statistics You Need to Know
55 million. That’s how many people belong to a health or fitness club according to a recent study. This is roughly 7 times the number of people living in New York City (8.4 million residents at the...
Why You Should Include Video in Your Email
Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed - we’re not the only ones who get stuck on those cooking videos - but why stop there? Video is a...
Should I hire a marketing agency?
Hiring a marketing agency can seem like a dooming task that involves a lot of red tape and scary contracts. In reality, it’s just meeting with a few cool people (our judgement may be biased) over a...
Marketing Strategy vs. Marketing Plan
At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application. Marketing strategy is driven by your business strategy -- where you want to go,...
Resizing Images for Social: How one size fits all
Adding pictures to any of your social media posts is a must. Getting the right size for all of your pictures can take time and if you’re like the rest of us, there’s not a whole lot of that lying...
How to Create a Press Kit
Why You Need a Press Kit A press kit, also known as a media kit, is a comprehensive and engaging webpage for any journalist looking to write about your company. Your press kit can to be used as a...
