Tips for Building Rapport in Sales by Using Video
Building rapport is all about being authentic and human. By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales...
The Guide to Adding Video to Your Sales Process... And Killing It
Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera. If you are, you’re...
6 Factors That Will Affect Your Video SEO in 2018 and Beyond
People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day. That's insane! So how do you make sure that your video marketing...
Building A Better Sales Funnel with the Power of Video
What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a...
What video analytics should you be paying attention to?
Now that we live in the wonderful world of video, businesses and C-Level executives are wanting to see if it’s paying off. ROI (return on investment) is always a key determining factor when it comes...
How to Use Video to Move Leads Through the Sales Funnel Stages
Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be...
Our Favorite Equipment for Cheap Video Production
“Cheap” catches the eye every time, and this time we’re really going to wow you. Would you believe us if we told you can outfit a video studio for about $200? When you think of video equipment, you...
Marketing Video Production Tips: What to Do Before You Press Record
What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but...
The Science Behind Viral Video Content
“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted. Jonah Berger uses this example from...
