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Simple Strat Blog

The Ultimate Guide to Referral Marketing: Ideas, Examples, and Advice

Can you name the last time you tried something new without being told about it by a friend? It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We...

25+ Facebook, Instagram, and Snapchat Story Ideas for Your Business

“Do it for the ‘gram!” While some social media Story posts may not have started as the best idea, there are some that really catch on. It’s not always easy coming up with unique AND engaging content...

Our 5 Step Guide to a Customer Journey Map

Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly. With a...

Use Inbound Marketing to Boost Your Market Awareness

“Just do it” “I’m loving it” “Think different” “The quicker picker upper” When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand...

How to Use Video to Move Leads Through the Sales Funnel Stages

Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be...

8 Essential Types of Video for Business

How many videos have you watched today? When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display...

Why You Should Include Video in Your Email

Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed - we’re not the only ones who get stuck on those cooking videos - but why stop there? Video is a...

Ideas for Content Marketing

Content marketing is all the rage these days. Everyone seems to be talking about it. Everyone wants to “build it into their marketing plan.” But I’m finding more and more people that know about it,...