Creating a Content Funnel – When and Where to Start
Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick...
The Bar Has Been Raised: 5 Angles for Higher Quality Content
“If you write a blog post a week, you’ll have 52 more webpages by the end of the year that Google could show in search results.” That’s one of the first things I heard about content marketing, and...
10 Blog Post Examples Explained – What Are They Good For?
Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects...
Reduce Customer Churn with These 7 Powerful Types of Content
Are your customers using your product to its fullest potential? Chances are they’re not — and that’s dangerous for your bottom line. One major reason customers stop using a product is because they’re...
B2B SaaS SEO: How To Drive Traffic That Converts
Are you over seeing your closest competitors outranking you on Google? Tired of cranking out content that never gets seen in search results? Do you wish your point of view was read and shared a lot...
B2B SaaS Marketing: Your Guide to Growth
The B2B software as a service (SaaS) industry is relatively young — especially compared to other markets. With an entirely unique and rapidly changing business landscape, many SaaS marketers are...
Supercharging Your SaaS Business Model for Hypergrowth
First described in Harvard Business Review in 2008, hypergrowth is “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from...
SaaS Sales Tips: 4 Ways to Close More B2B Deals
One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS...
