5 Types of Emails Every B2B Company Should be Using in 2024
When we talk about email marketing strategy, most of us tend to think of one category: promotional emails. That’s typically because we tend to see email like a quick one-off: “We have new products,...
Email Marketing Best Practices: 11 Ways to Improve Results
It's easy to assume that email marketing is dead when your campaigns fall short of expectations. That’s because there are a lot of ways to get email wrong, and unfortunately lots of people end up...
The Right Way to Re-Engage Unengaged Contacts in HubSpot
If you're noticing more unengaged contacts in your HubSpot lists, it's time to take action. These inactive subscribers aren't just sitting idle—they're actually hurting your email campaigns and could...
Top 26 HubSpot Hacks for Marketing Pros
If you've invested in HubSpot Marketing Hub, you know the promise: powerful growth, streamlined processes, a happy team. But let's be real – there's a TON of info out there on HubSpot. Sorting...
New 2024 Email Rules: What HubSpot Users Need to Know
If you're a HubSpot user, there's a significant update you should be aware of – one that could dramatically impact your email marketing effectiveness. Starting this February, email giants like Google...
When to Use Marketing Emails versus Sales Emails in HubSpot
Your business is growing, and you're exploring the vast ocean of opportunities that HubSpot offers to help you engage with your customers effectively. But if you’re like many users, you may find...
11 Horrible Mistakes We’ve Seen in Email Marketing Strategy
Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse....
The Benefit of Adding Video to your Email Campaigns
Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative. Back then,...
