Marketing Collateral: The Ultimate Guide (With Examples)
When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?...
Using Content for Top-of-Funnel Marketing (Plus Examples)
What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it? Delivering value via content is especially...
Creating a Content Funnel – When and Where to Start
Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick...
How to Use ChatGPT for Marketing (with Prompts)
Marketers often face limited time and resources to run effective content marketing programs. With so much to do and so little time, it can be overwhelming to regularly deliver fresh content and...
ChatGPT and SEO: 7 AI Mistakes That Wreck Your Traffic
And How Intelligent Content Marketers Can Get Better Results with AI-Generated Content If you’ve only dabbled in ChatGPT, or you’re getting most of your information from Twitter or clickbait YouTube...
The Ultimate Guide to Podcast Marketing for B2B Companies
Podcasts can help your business connect with your target audience in a unique and engaging way. By providing valuable and informative content, you can build a loyal listenership, raise brand...
Master the Art of B2B Lead Nurturing: How to Keep Your Pipeline Full
How many actions does it take before a lead converts into a customer? That’s a trick question, kind of like the number of licks to get the center of the tootsie pop. It’s hard to answer because it...
Inbound 2022: Key Takeaways & HubSpot Updates
HubSpot recently wrapped up its Inbound 2022 conference, and there’s a lot to unpack! While the goal was keeping a finger on the pulse of what’s next in business, and needless to say we came away...
