Our 11 Favorite Free Marketing Analytics Tools
In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions. To make this easier for you,...
Measuring Performance: 10 Marketing Metrics to Track
Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing. We understand that....
What video analytics should you be paying attention to?
Now that we live in the wonderful world of video, businesses and C-Level executives are wanting to see if it’s paying off. ROI (return on investment) is always a key determining factor when it comes...
Lead Scoring Best Practices for Better Qualified Leads
Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help...
What Is a UTM Code and How Can They Help Your Marketing?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote was first uttered around 100 years ago, credited to a department store mogul named John...
Why You Should Include Video in Your Email
Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed - we’re not the only ones who get stuck on those cooking videos - but why stop there? Video is a...
