HubSpot’s 2025 Pricing & License Changes: What You Need to Know

Fresh from INBOUND 2025: HubSpot is making some big changes to how its platform is packaged and priced. This year’s announcements introduce the most significant license changes we’ve seen HubSpot’s move to seat-based pricing, and they’re all designed to:

• Make powerful tools more accessible
• Unify the platform around seats
• Bring more value to growing teams.

For many organizations, these updates mean lower barriers to using advanced HubSpot functionality. Where pricing is going up, the increased costs are backed with powerful new features that’ll make it easy to generate a positive return on your investment.

Of course, any pricing shift raises questions. But the good news is that the updates announced at INBOUND are about unlocking more capability, not restricting it. Whether you’re a small business running lean or an enterprise scaling fast, these changes have big implications for how you’ll use HubSpot day-to-day. Let’s take a closer look at what’s changing.

Please note that most of the pricing changes below apply to new customers and existing customers on seat-based pricing plans. If you’re an existing customer not yet migrated to seat-based pricing, your migration should be happening soon and these pricing updates will become available at that time.

New Commerce Hub Seats Unlocks CPQ Power

Until now, HubSpot’s quoting tools were quite basic, and advanced functionality often required patchwork solutions with expensive third-party tools. That changes with the introduction of new Commerce Hub Professional and Enterprise seats, which give teams streamlined access to HubSpot’s brand-new CPQ (Configure, Price, Quote) capabilities.

Now you can purchase Commerce Seat Professional or Enterprise seats to bring quoting directly into your HubSpot workflow with no extra software or clunky workarounds required. Sales reps can:

• Use AI to streamline quote creation
• Generate polished quotes with a new visual quote builder
• Configure tiered pricing
• Manage custom approval rules
• Move opportunities forward faster, all without leaving the CRM

The new Commerce Hub Professional seat is $85/user/month and the Enterprise seat is $140/user/month. Commerce Hub seats will be required for anyone needing to create or approve quotes.

For customers already on seat pricing, this addition is a clearer path to advanced sales enablement, which is a big win.

Sunsetting Legacy Quotes: Making Way for What’s Next

For years, HubSpot’s Legacy Quotes provided a simple way for sales teams to send proposals and close deals. But with the rollout of the new CPQ functionality, HubSpot is officially sunsetting Legacy Quotes for all new portals created after September 3, 2025.

Here’s the good news: if you’re already using Quotes in Sales Hub, nothing changes for you. Existing portals will keep full access to the tool, so your current workflows won’t be disrupted. The only shift is for new HubSpot customers, who will now start fresh with the modern CPQ experience instead of relying on the older quotes tool.

Breeze AI Features Get New Names and Pricing

HubSpot’s Breeze AI tools have come a long way in a short time, so it wasn’t surprising to see some reconfiguration for packaging and pricing. But don’t worry, these price changes include dropping some charges altogether!

Before we get to the price changes, let’s introduce you some new names in HubSpot’s AI toolbox:

• The Breeze Intelligence name is going away and its three main features are getting their own, simplified names: HubSpot Enrichment, HubSpot Buyer Intent, and HubSpot Form Shortening
• Breeze Copilot, HubSpot’s built-in AI assistant, is being renamed to Breeze Assistant
• Smart Properties, HubSpot’s new property type that uses AI to populate property values based on web or CRM data, will now be called Data Agent

While the new names won’t win any awards for creativity, their simplicity will certainly make the tools easier to discuss and understand.

Now for the pricing:

• HubSpot Enrichment will now be included for all paying HubSpot customers for no additional cost
• HubSpot Form Shortening will now be built into the platform for no additional cost
• Data Agent will consume 10 credits per enriched property per record
• Customer Agent will consume 100 credits per conversation (this is the same as pre-INBOUND pricing)
• Prospecting Agent will consume 100 credits per contact to monitor that contact for outreach opportunities and 10 credits per company for its deep research function
• Breeze Actions in Workflows consume 10 credits per execution
• Buyer Intent will consume 10 credits to create a company record from the buying intent tool and/or 10 credits per company to monitor a company for one month

Of course, the big update here is that HubSpot is once again offering free enrichment! For teams that struggled to justify enrichment costs in the past, this update removes the barrier and makes advanced data hygiene available to everyone.

The features that consume credits are also easily accessible with HubSpot’s generous inclusion of a HubSpot credit allowance for Professional and Enterprise customers. Click here for the most up-to-date information about AI credit purchasing and consumption.

Operations Hub Becomes Data Hub

Data has always been the backbone of HubSpot, but keeping it clean, reliable, and accessible hasn’t always been simple.

At INBOUND 2025, HubSpot announced that Operations Hub is officially rebranding to Data Hub and expanding the toolkit available to ops teams without adding another product to manage.

More than just a name change, the updated hub includes all-new or improved features:

• Data Studio. This major upgrade to datasets includes an all-new way to bring data into HubSpot from other systems for AI context and reporting, and uses new AI tools to make it easier than ever to work with your data.
• Data Quality. The improved Data Quality tool adds AI-powered data monitoring and cleanup, smarter enrichment to ensure complete and accurate data, and customizable rules for consistent data formatting.

Instead of juggling separate add-ons or external tools, you can now manage data pipelines, syncs, and quality controls natively within HubSpot’s Operations Hub. That means one home for cleaning, standardizing, and connecting data, and it’s all directly tied into the rest of your CRM.

For many companies, this shift simplifies licensing and increases value. Rather than paying separately for standalone data management, you’re getting access to HubSpot’s built-in data power through Data Hub licenses. It’s another step toward making HubSpot the single source of truth for customer data, without the extra complexity or cost of external solutions.

The good news is that Data Hub will be the same price as Operations Hub and existing users will migrate to the new Hub seamlessly. The only change in pricing is that the new Data Studio tool will consume HubSpot credits when connected to third-party data sources. But don’t worry, HubSpot is also now including additional credits with Data Hub licenses: 5,000 for Professional and 10,000 for Enterprise. That means that if you don’t need third-party connections in Data Studio, Data Hub will allow you even greater usage of HubSpot’s AI tools!

Introducing HubSpot’s Standalone CRM

For years, HubSpot has been best known as an all-in-one growth platform: CRM plus marketing, sales, service, and more. But they just announced something new: a standalone Smart CRM option.

This move opens the door for businesses that aren’t ready to dive into the full HubSpot platform but want a reliable, user-friendly CRM at the core of their operations.

The Standalone CRM provides access to:

• Contact management
• Deal tracking
• Reporting
• Essential building blocks teams need to stay organized

The standalone CRM will be available at a Professional ($50/user/month) and an Enterprise ($75/user/month) level. If you’re already a HubSpot customer, you already have access to everything the standalone CRM offering includes. Any new HubSpot customers will also continue to get the Smart CRM at no extra charge if they purchase any of HubSpot’s Hubs.

This makes HubSpot more accessible to smaller companies and startups, who may have been priced out or overwhelmed by the full suite. At the same time, it sets the stage for easy expansion. When those companies are ready to grow, upgrading into Marketing, Sales, or Service Hubs is seamless.

Why These Changes Matter

When HubSpot makes pricing and licensing shifts, it can feel like a lot to unpack. But this year’s updates aren’t about creating hurdles; they’re about creating opportunities.

By making advanced tools like CPQ, Enrichment, and Data Hub more accessible, HubSpot is clearing the way for teams of all sizes to work smarter. And by introducing options like the Standalone CRM, they’re expanding entry options so businesses can grow with HubSpot from day one.

At Simple Strat, we see these changes as a positive sign: HubSpot is doubling down on being the platform that unifies your data, powers AI-driven insights, and gives teams the tools to execute without unnecessary complexity.

What We’re Advising Clients to Do First

• Review your current licenses. See where you may gain functionality or save costs under the new model.
• Evaluate what features are newly within reach. For example, is now the time to test Breeze Agents or upgrade your quoting process with CPQ?
• Plan your migration path. With great new power comes great responsibility. Ensure your team has a clear path forward to getting the most from HubSpot’s new capabilities without overwhelm or confusion.

Ready to Get Ahead of the Curve?

If you’re unsure how these changes will affect your team or how to take advantage of them, let’s talk. Our team can help you map out the impact, adjust your setup, and make sure you’re getting the full value of your HubSpot investment.

Need help navigating HubSpot’s new license model?  Book a consultation with Simple Strat and let’s maximize your HubSpot investment.