News & Events


LPED Announces 2020 LaunchLNK Reicipients

Feb 3, 2020
Lincoln Partnership for Economic Development

The Lincoln Partnership for Economic Development has announced four recipients of the LaunchLNK program for 2020. BrandPlan, co-founded by Ali Schwanke and Tyler Sprunk, is a cloud-based application that helps marketers better build, visualize and communicate their marketing strategies.

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4 Lincoln Companies Get $25,000 Grants

Jan 28, 2020
Lincoln Journal Star

The Lincoln Partnership for Economic Development said Tuesday that it has awarded LaunchLNK grants to four local startups, including BrandPlan, a cloud-based application co-founded by Ali Schwanke and Tyler Sprunk that helps marketers build, visualize and communicate their marketing strategies.

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Solving a not so simple problem for marketers everywhere

Oct 2, 2019
Silicon Prairie News

Simple Strat is a Lincoln-based marketing agency that helps B2B companies with growth marketing through a variety of services including inbound and digital marketing, video, and sales enablement. However, Ali and her co-founder Tyler are also excited to tackle newly identified problems within the marketing industry with their new product, BrandPlan.

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Join Pipeline, Change Your Entrepreneurial Trajectory / Silicon Prairie News / Aug 28, 2019

8Qs with a Silicon Prairie Founder: Ali Schwanke / Silicon Prairie News / Oct 8, 2018

Simple Strat wins Corporate Marketer of the Year / Lincoln Journal Star / May 20, 2018

Simple Strat positioned for high-growth in the marketing strategy space / Lincoln Journal Star / Mar 17, 2018

Simple Strat positioned for high-growth in the marketing strategy space / Silicon Prairie News / Mar 13, 2018


CavnessHR Podcast

A Talk with Ali Schwanke CEO/Founder at Simple Strat

Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, a content marketing agency that helps B2B and SaaS companies break through the noise and get better results from their content marketing programs. She has 15+ years of experience in marketing, and as an entrepreneur — Ali says she’s had her fair share of HR wins and challenges! Learn how she puts strategy first, whether that’s recruiting new employees or generating results for clients, PLUS best practices for your content to stand out from the competition.

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The Video Marketing Podcast

How to Use Video in B2B to Build Trust and Convert Leads Into Customers

Featuring Ali Schwanke

Did you know that anywhere between 50% to 90% of the buying process happens before you even talk to a salesperson?? This week we have Ali Schwanke with us, the CEO and Founder of Simple Strat. Ali has over 15 years marketing experience and is here this week to explain how she builds trust in the B2B process through video.

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Rural Futures with Dr. Connie

Episode 12: Intersecting Marketing, Entrepreneurship, and Rural Myths

Featuring Ali Schwanke

Dr. Connie gets down to business with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency headquartered in Lincoln, NE. Ali shares some of the nuts and bolts of what it takes to be successful after the startup phase, she sprinkles in some insights into what small businesses can do to amplify their voice and their story, and she gets real about what it’s going to take to create a culture for female entrepreneurs.

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Bar Napkin Business

Episode 36: What Closing a Business Teaches You About Failure

Featuring Tyler Samani-Sprunk

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The Pivotal Leader

Episode 55: Thought Leadership as a Marketing Strategy

Featuring Ali Schwanke

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Simple Strat is the marketing agency for companies that are serious about growth. By leveraging a proprietary strategy and planning process, we establish a roadmap to increase qualified leads and close more sales. Our services include inbound marketing, digital marketing, video production, and sales enablement. Simple Strat is a certified Silver HubSpot Partner Agency and Wistia video hosting and analytics partner.


Tyler Sprunk


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Upcoming Events & Workshops:

Surprisingly, we have no upcoming events to post! But, this won’t last long. Check back often to see where we will be next.


How to Develop & Repurpose Content that Closes Sales
Featuring Ali Schwanke
May 20, 2020

Vistage Virtual Sales & Marketing Forum
Featuring Ali Schwanke
April 23, 2020

Harnessing the Power of Video Marketing in 2020
Presentation by Ali Schwanke as part of the AMA Lincoln Signature Speaker
Jan 9, 2020
Lincoln, NE

How to Setup & Use Analytics for Smarter Marketing
The Inland NW Digital Marketing Summit 2019 hosted by Digital Crush
Oct 11, 2019
Kennewick, WA

Inbound 2019 Recap
HubSpot User Group hosted by Simple Strat
Sept 24, 2019
Omaha, NE