Podcast Interviews

THE AUTHOR’S CORNER PODCAST

When Being Controversial is Advantageous, with Ali Schwanke

In this podcast interview, Ali talks about tips that simplify modern content marketing and help pave a path to success. Tune in to find a way to be memorable and actionable and make your content stand out in the marketplace. Listen to learn:

• Psychological factors influencing your effectiveness as a marketer
• Creative marketing ideas to make your content stand out
• Writing a book vs. writing for social media
• The importance of supporting your beliefs with conviction
• Social media marketing: Problems and solutions

B2B Better Podcast with Jason Bradwell

Is HubSpot the Best Platform for B2B? with Ali Schwanke

In this episode of the popular B2B content podcast, Ali and the host Jason tackle a common question about HubSpot….is it really all it’s cracked up to be? Listen to learn:

• Hubspot and why it – or a platform like it – is a MUST for early stage marketing teams
• The disadvantages of using a ‘Frankenstein’s monster’ technology stack
• Building an air-tight lead scoring system that’ll help you measure channel ROI

This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organization OR looking for advice on how to sell-in Hubspot to a skeptical leadership team.

Sell Smarter. Sell Faster Podcast

How CRM’s Empower Sales Organizations with Ali Schwanke

It’s well known that marketers and salespeople often have a hard time understanding each other’s world. So today, we’ll be discussing the ways in which CRM’s have the ability to bring both teams together so that everyone is operating on the same page.

In this interview, Ali breaks down the top ways HubSpot works to equip people for sales, who should be creating content for sales, ideas for new content campaigns, and advice for sales teams not currently using a CRM (but should be!).

SPROCKETEER PODCAST

Being a HubSpot Super Admin: Using Knowledge as Your Armor

A secret identity can be very important to a superhero, but when it comes to building trust, Ali Schwanke’s mask stays off.

Learn more about the power of the HubSpot community, why HubSpot is the hottest platform on the planet, how the role of a HubSpot super admin is more about people than technology, and the importance of building on your milestones as your HubSpot knowledge grows.