LINCOLN, Neb., Aug 27, 2025 — Simple Strat, a HubSpot Diamond Solutions Partner dedicated to helping SMB growth leaders maximize their impact with the HubSpot platform, today announced a strategic leadership transition. Founder Ali Schwanke will transition out of her role as CEO, with cofounder Tyler Samani-Sprunk stepping into the role of CEO on September 1, 2025, and acquiring full ownership of the company effective October 1, 2025.
Ali, who founded Simple Strat in 2016, will support the company in a strategic capacity during this transition before fully exiting to pursue a new business interest. Under her leadership, Simple Strat grew from a locally focused marketing agency in Nebraska into a nationally recognized HubSpot platform and services expert, serving clients across the United States.
With the launch of HubSpot services through the HubSpot Solutions Partner program in 2018, Tyler spearheaded the company’s shift from marketing services to operational consulting, fueling growth and building a strong reputation for technical expertise and delivery excellence.
Simple Strat has since expanded its team to multiple states, built the #1 Unofficial YouTube Channel for HubSpot Tutorials with nearly 30,000 subscribers, and earned recognition as a trusted partner for companies seeking to maximize the HubSpot platform.
“This is an exciting new chapter for Simple Strat,” said Ali Schwanke. “When Tyler came on board, his vision and expertise were instrumental in establishing Simple Strat as a HubSpot Partner. Today, his leadership and operational excellence position the company to deliver even greater value to our clients. Passing the baton to him ensures that Simple Strat continues to grow with the same values and client-first focus that have been our foundation since day one.”
Over the past eight years, Tyler has overseen significant advancements in client delivery and operational processes, helping the company sharpen its focus on HubSpot implementation, enablement, and ongoing operations support. With this transition, Simple Strat will double down on HubSpot operations services, continuing to help organizations simplify complex systems and achieve growth.
“I’m honored to step into the role of owner and CEO at such an important moment for Simple Strat,” said Tyler Samani-Sprunk. “Our mission is to make it easier for SMB growth leaders to do excellent work by unleashing HubSpot’s full potential. With HubSpot’s rapid growth and expanding capabilities, we’re positioned to deliver even greater impact for our clients and achieve amazing success together. I’m excited to lead our talented team into this next chapter and build on the incredible foundation we’ve created under Ali’s leadership.”
Simple Strat is a Diamond HubSpot Solutions Partner that makes it easier for SMB growth leaders to do excellent work by unleashing HubSpot’s full potential. From implementation and training to ongoing operations support, Simple Strat combines systems, technology, and execution to help clients grow smarter. The company also hosts and produces HubSpot Hacks: the #1 Unofficial YouTube Channel for HubSpot Tutorials, reaching a global audience of HubSpot users. For more information, visit simplestrat.com
Simple Strat is a national consulting firm that helps companies leverage HubSpot to drive growth. We optimize systems, streamline processes, and provide custom strategies, builds, and support.
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