Drew Estes
SENIOR CONTENT SPECIALIST
Drew Estes is a seasoned professional in the content marketing world, with a track record that spans a decade. His expertise encompasses a broad spectrum of B2B companies, including SaaS, managed services, cyber security, ecommerce, media, and much more. Drew's deep understanding of marketing tactics and strategy sets him apart as a versatile content specialist.
Drew believes great marketing occurs when each piece of content — from blogs and case studies to sales enablement assets and webpages — is created with a clear and specific purpose within a larger cohesive strategy. He takes a diagnostic approach to addressing client concerns, identifying the most promising opportunities and most urgent bottlenecks, before planning and executing solutions to address them.
His career is marked by a holistic approach to customer journey management, from scaling customer acquisition to optimizing retention. After identifying both quick wins and long-term options, he delivers compelling marketing content to drive measurable results for clients.
Drew’s broad marketing skill set covers SEO, thought leadership marketing, lead generation, analytics, conversion rate optimization, email automation, and more. His ability to navigate the complexities of modern digital marketing will help any organization aiming to enhance its content strategy and marketing performance, transforming strangers into loyal customers.
