Ali Schwanke
CEO | MARKETING STRATEGIST
Ali Schwanke is the founder and CEO of Simple Strat, and stands at the intersection of creativity and analytics in the marketing world. With over 15 years of experience in B2B marketing, strategy, and content creation, Ali has honed her skills in leveraging data-driven insights to fuel marketing strategies that drive demand. Her expertise in content marketing and proficiency with HubSpot CRM/Marketing tools have established her as a thought leader in the industry.
At the helm of Simple Strat, Ali leads a team dedicated to crafting results-driven content marketing and thought leadership programs specifically tailored for B2B tech companies. Her approach to marketing is deeply rooted in the belief that content marketing is a powerful, authentic medium capable of centering the customer in the buying journey. By aligning marketing initiatives with customer desires, Ali and her team excel in attracting and connecting with the ideal audience for their clients' products and services.
Ali's commitment to pushing the boundaries of B2B content marketing is evident in her advice to look beyond mere publishing. She advocates for building a community around solving core problems, ensuring content not only informs but engages and builds lasting relationships. As a certified content marketer, HubSpot agency partner, YouTube creator, Thinkific advisor, National Vistage Trusted Advisor, and online educator, Ali's multifaceted expertise makes her a valuable advisor for companies across various industries.
For those looking to elevate their content marketing to grow awareness, influence, and leads, Ali's invitation to collaborate reflects her passion for innovative marketing solutions. Her realistic yet pioneering approach is a testament to her successful track record and her dedication to making content marketing a central, effective strategy for B2B companies.
