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Simple Strat Blog

Master the Art of B2B Lead Nurturing: How to Keep Your Pipeline Full

How many actions does it take before a lead converts into a customer? That’s a trick question, kind of like the number of licks to get the center of the tootsie pop. It’s hard to answer because it varies A LOT. Some leads may be ready for a call or demo today. Others are merely exploring the...

Measuring Performance: 10 Marketing Metrics to Track

Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing. We understand that....