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Simple Strat Blog

How to Write Your Personal Brand Statement (use these formulas)

Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?" Not knowing the answer to this powerful question can make or break your first impression with another person. On a company-level, not having a strong elevator pitch shows that you haven’t done the hard...

21 Thought Leadership Quotes Every CEO and Marketer Should Know

Read some of our favorite quotes to get an inside look on thought leadership from the people who have been in your shoes, from CEOs and company advisors to thought leadership experts. For further...

14 Little-Known Secrets to Growing a Thought Leader Brand on LinkedIn

It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people! But we’re shooting a bit higher here. Rather than telling you the basics, here are a few...

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3 Influential Women and Their Personal Brands (with Examples)

What do powerful leaders in well-known companies have in common? They have strong personal brands. Think about it – Howard Schultz, Mark Zuckerburg, Warren Buffett, Meg Whitman, Marc Benioff – the...