Value Proposition Templates + Examples for Software Companies
Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other...
Why Performance Marketing & Inbound Strategy Make a Powerful Combination
As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their...
A Marketer’s Guide to the Value Proposition Canvas
Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure...
43 Value Proposition Examples You’ll Want to Steal
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark....
Marketing Strategy vs. Marketing Plan
At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application. Marketing strategy is driven by your business strategy -- where you want to go,...
