Thought Leadership Tactics: The Complete List
For all its strengths, generative AI like ChatGPT can't offer much originality. So as the the web floods with derivative content, it's going to take a lot more for your brand to stand out. If you...
Value Proposition Templates + Examples for Software Companies
Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other...
Brand Promise vs. Tagline: What’s the Difference?
When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on....
43 Value Proposition Examples You’ll Want to Steal
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark....
How to Write Your Personal Brand Statement (use these formulas)
Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?" Not knowing the answer to this powerful question can make or break your first impression with another...
21 Thought Leadership Quotes Every CEO and Marketer Should Know
Read some of our favorite quotes to get an inside look on thought leadership from the people who have been in your shoes, from CEOs and company advisors to thought leadership experts. For further...
14 Little-Known Secrets to Growing a Thought Leader Brand on LinkedIn
It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people! But we’re shooting a bit higher here. Rather than telling you the basics, here are a few...
Building Blocks of a Thought Leader's Personal Website (+ Examples)
Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence...
