How HubSpot is Making AI a Breeze for Marketers

HubSpot has announced some major AI upgrades this week, including rebranding its AI tools under the name Breeze to highlight just how powerful and easy-to-use these solutions are now. Breeze AI brings together tools like Breeze Copilot, which helps you tackle smaller or repetitive tasks, and Breeze Agents, which automate complex workflows, all while using your existing data to drive fast, effective results.

Let’s take a look at Breeze Copilot— the revamped and rebranded HubSpot AI, which acts as an intelligent assistant designed to help teams automate their work and get more done.

Meet Breeze Copilot — the ever-present AI assistant

Breeze Copilot is like having a personal assistant that’s always ready to help, no matter where you are in HubSpot. Breeze Copilot is built right into HubSpot, using your existing data to give you helpful, real-time insights exactly when you need them.

It's designed to make AI simple and easy to use, whether you're on your desktop or your phone. With smart prompts, it helps you quickly summarize data, create content, and get personalized recommendations.

For marketers, Breeze Copilot handles the heavy lifting when it comes to everyday tasks and content creation (without sacrificing quality). Here’s what you can expect:

Generate content

This one will be familiar if you already use ChatGPT for marketing: whether you’re drafting a marketing email, writing a blog post, or brainstorming social media copy, Breeze Copilot steps in to handle the writing for you. You can go from a blank page to a full draft in minutes, letting you focus more on strategy and less on starting from scratch.

Edit content

Forget about complicated back-and-forth edits. With Copilot, you can revise your content instantly. Just talk to it—tell it what changes you want, and it’ll update the copy in real-time. It’s fast, conversational, and takes the hassle out of tweaking content.

Stay on brand

Consistency is key in marketing, and Breeze Copilot makes sure everything you put out reflects your brand voice. It learns how you speak and applies that style across emails, blog posts, landing pages, and more. No need to worry about tone or messaging slipping through the cracks.

Speed up tasks

Marketing can be a grind, with multiple tasks piling up at once. Breeze Copilot helps you get ahead by automating repetitive work. Need to schedule campaigns, generate ideas, or draft landing pages? Copilot can handle those tasks quickly, helping you move faster and get more done in less time—all while maintaining high quality. 

By making these everyday tasks more efficient, Breeze Copilot allows marketers to focus on what really matters: growing their brand, engaging customers, and driving results. It’s like having an extra team member dedicated to keeping things running smoothly.

An AI copilot for the entire customer journey

Breeze Copilot isn’t just for marketers of course—it supports sales and service teams too, which ultimately strengthens your overall marketing efforts. Sales teams can save time with Copilot by researching prospects, prepping for calls, and managing pipelines more efficiently. Meanwhile, service reps can resolve customer issues faster, with Copilot summarizing tickets and suggesting next steps.  

By improving sales and service workflows, Breeze Copilot helps deliver a more cohesive, customer-centered experience that enhances brand perception and drives engagement.

But if you thought Breeze Copilot was the only AI assistance you’re getting with this update, think again.

Introducing Breeze Agents — specialized helpers that know your brand

Breeze Agents are here to take the tedious tasks off your hands, so you and your team can focus on bigger things like strategy and creativity. These AI-powered tools handle everything from start to finish, but still keep you in control.

Breeze Agents take care of the repetitive work for sales and service teams as well. Sales teams get an agent that handles prospecting, researching, and personalized outreach, helping them build and qualify pipelines around the clock. Service teams benefit from an agent that automates responses to customer queries, provides 24/7 support, and routes complex issues to the right team members.

These agents ensure smoother workflows, freeing up teams to focus on building relationships and delivering top-notch service. For today though, let’s dive into the agents marketers will love:

Breeze Social Media Agent: less hassle for optimizing engagement

Managing multiple social channels can get messy — constantly creating posts, figuring out what works, and juggling different platforms. Breeze Social Media Agent simplifies all of that, taking care of the busy work so you can focus on bigger things. Here’s why you’ll love it:

• Boost engagement, easily: Breeze Social Media Agent creates regular, engaging posts that keep your audience interested and your brand message consistent. Plus, it tells you the best time to post, so your content lands when it’s most likely to get noticed.
• Uses data to improve your posts: Instead of guessing what works, the Social Media Agent looks at how your previous posts performed, along with your business details and industry trends. This way, it can suggest content that’s more likely to resonate with your audience.
• Creates posts tailored to your brand: Breeze doesn’t just churn out generic content—it generates posts that match your brand’s voice and are aimed directly at your target audience. It speeds up the process, so all you have to do is review and approve.

With Breeze Social Media Agent, you can keep your social channels active and engaging without spending hours on them. It takes care of the day-to-day, letting you focus on strategy and other high-impact tasks.

Breeze Content Agent: your go-to for fast, quality content

The Breeze Content Agent is designed to make content creation faster and easier, using your existing content, brand voice, and CRM data to generate custom pieces for your business. It guides you through the process step-by-step, so you can produce high-quality content in no time. Here's how it helps:

Create content that attracts and converts

With Breeze Content Agent, you can quickly generate a range of content designed to engage your audience and drive conversions:

• Landing pages: Build conversion-optimized pages to capture leads and grow your sales funnel.
• Podcasts: Easily create scripts to connect with your audience through engaging audio content.
• Case studies: Highlight customer success stories to build trust and influence prospects.
• SEO-optimized blogs: Produce keyword-rich blog posts that drive organic traffic and boost your search rankings (this is a huge step up from how people were using ChatGPT for SEO).

All of this content is generated fast and tailored to your brand’s voice, ensuring consistency across channels. If you’ve got a multilingual audience, this tool currently supports English, Spanish, and Portuguese.

Get custom optimization recommendations based on your metrics

To make sure your content hits the mark, Breeze Content Agent uses data from your CRM and other sources to tailor each piece to your goals. It tracks performance and gives you insights on how to improve future content, so you can keep creating pieces that resonate with your audience and drive results.

Breeze Content Agent takes the heavy lifting out of content creation, letting you focus on strategy while still delivering top-notch content. It’s a must-have for marketers who want to produce more, faster, without compromising on quality.

Helping more people harness the gains of AI

HubSpot’s Breeze AI tools promise to reshape how businesses approach marketing, sales, and customer service. By automating tasks, offering real-time insights, and creating high-quality content directly inside the tools where you’re already working, these AI assistants allow teams to focus on what truly matters—building relationships, growing their brand, and driving results.

Whether you're looking to accomplish more with a team that’s already stretched thin or glean more actionable insight from the data in your CRM, Breeze delivers the tools you need to do so. With these updates, AI becomes an accessible, powerful partner in every corner of your business.