What’s Killer Content?
Killer content is content that answers the questions your potential buyers are asking. It comes in many forms – text, video, audio – but it’s always high quality, helpful, and supported by strategy.
We create all kinds of content for our clients, including:
- Blog posts and articles.
- Educational downloads such as ebooks, whitepapers, and case studies.
- Authentic educational videos.
- Social media.
- Copy for websites, advertisements, and sales collateral.
Interested in getting started?
Buyers Have Changed
Buyers today are much more trusting of a Google search than a salesman. By the time they’re ready to buy, they’ve researched you, your competitors, and what your customers are saying. Companies that haven’t adapted their marketing to the new way of buying often experience one or more of the following:
- Declining performance with outbound sales efforts.
- Low, decreasing, or stagnant web traffic.
- A lack of qualified leads generated from their website.
- A leaky sales funnel – many leads but few sales.
If any of these sound familiar, or if you’re currently using content marketing and are looking for better results, we can help.
Benefits of Content Marketing from Simple Strat
Increase the visibility of your brand across multiple channels and drive high-quality traffic to your website.
Build authority and credibility among your audience by positioning you as an expert in your industry.
Deliver the right content at the right time to get your leads and prospects to take action while delivering tremendous value to them.
Killer content marketing always starts with a solid strategy and a thorough understanding of your customers. When we start working together, we’ll:
- Review any existing content your company has produced.
- Review or create buyer personas.
- Review or map out your buyers’ journey.
- Build a content calendar with your team.
Before getting started with content marketing, we highly recommend the Simple Strat Blueprint to give you a crystal clear look at where you are now, who your customers are, and a solid plan for moving forward. We can’t wait to help your company turn killer content into killer revenue!