Welcome to Simple Strat
A Simple Story
Our story began with a single truth: great marketing is much simpler when it’s based in solid strategy.
As we helped clients build out strategies and use marketing to grow, we uncovered another truth: content marketing is by far the most powerful tactic out there – especially for B2B tech companies.
So we doubled down.
Today, we focus solely on executing stand-out content marketing. We pride ourselves in helping tech brands create B2B content that’s truly interesting – engaging, converting, and delighting customers along the way.
We know first-hand how powerful this can be for long-term growth because we practice what we preach. From our rapidly-growing HubSpot Hacks YouTube series to our lead-driving blog, we’ve bet our own business on the power of content. And we’re glad we did.
If you need help with content marketing or the best technology to support it, look no further. Our small-but-mighty team knows what it takes to drive results and we can’t wait to drive them for you.
Stand-out content marketing for B2B tech companies.
HubSpot setup and management for teams across industries.
Meet Our Team
Ali Schwanke
CEO | Marketing Strategist
Ali is founder, CEO and Marketing Strategist of Simple Strat. With a fierce strategy mind, she helps clients approach marketing from a business perspective. As an entrepreneur, Ali has a proven track record of marketing success.
Tyler Samani-Sprunk
Chief Marketing Officer
Tyler leads our marketing and strategic partnership efforts at Simple Strat. He uses his experience in running his own agency and his passion for helping business owners fulfill their dreams to help us and our clients grow.
Ken Smith
Senior HubSpot Consultant
Ken is our HubSpot consultant and has 15+ years of B2B marketing experience. Ken lives and breathes inbound marketing, and his role is to work with our clients to obtain the best results from their HubSpot CRM platform investment.
Corey Oldenhuis
Content Promotion Specialist
Corey is our content promotion specialist and resident fun fact generator. Leaning on a background in journalism, he fosters curiosity with his writing and helps select the choicest bits of client content for distribution on key channels.
Brandi Javorsky
Account Coordinator
Brandi is our account coordinator and resident idea connoisseur. She comes to the team with a strong design and branding background that helps her see the big picture for our clients as they start their digital marketing journey.
Liz Rudloff
Account Coordinator
Liz is our account coordinator who keeps our clients moving...in the right direction! Her get-it-done approach and warm personality take our clients from ideas to success every day!
Mary Mangus
Graphic Designer
Mary is a graphic designer with 7+ years of experience. With a focus on designing marketing content for B2B companies, she offers creative solutions that help clients connect with customers and achieve their marketing goals.
Jimmy Girot
Content Specialist
Jimmy is a Content Specialist who lives at the intersection of people, outcomes, and brand stories. With in-house experience in B2B tech, Jimmy has served in various roles like strategic insights manager, creative director, content marketing manager, and customer advocate. He believes the essence of any brand is its people, approaching your content goals with a hyperfocus on customer outcomes.
Bri Fredriksen
Content Specialist
Bri is a Content Specialist with a knack for transforming complex concepts into simple, engaging content. Combining expert know-how with a dash of creative flair, her background in B2B content and social media means her work is always trendingice.
Oliver
CEO of Cuddles
Oliver is our super sassy, space-invading pup. He leads the dog department with a bold attitude and isn’t afraid to speak his mind.
Cooper
President of Puppy Eyes
Cooper is our gentle giant. Although he’s shy, his bark is loud enough to frighten any delivery person and his water slurping can be heard throughout the office.
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