Welcome to Simple Strat
The Story of Simple Strat
Our story began with a single truth: great marketing is much simpler when it’s based in solid strategy.
As we helped clients build out strategies and use marketing to grow, we uncovered another truth: content marketing is by far the most powerful tactic out there – especially for B2B tech companies.
So we doubled down.
Today, we focus solely on executing stand-out content marketing. We pride ourselves in helping tech brands create B2B content that’s truly interesting – engaging, converting, and delighting customers along the way.
We know first-hand how powerful this can be for long-term growth because we practice what we preach. From our rapidly-growing HubSpot Hacks YouTube series to our lead-driving blog, we’ve bet our own business on the power of content. And we’re glad we did.
If you need help with content marketing or the best technology to support it, look no further. Our small-but-mighty team knows what it takes to drive results and we can’t wait to drive them for you.
Stand-out content marketing for B2B tech companies.
HubSpot setup and management for teams across industries.
Meet Our Team
CEO | Marketing Strategist
Ali is founder, CEO and Marketing Strategist of Simple Strat. With a fierce strategy mind, she helps clients approach marketing from a business perspective. As an entrepreneur, Ali has a proven track record of marketing success and coming up with innovative ideas and campaigns that drive demand.
Chief Marketing Officer
Tyler leads our marketing and strategic partnership efforts at Simple Strat, including our HubSpot Diamond Agency Solutions Partnership. He uses his experience in running his own agency and his passion for helping business owners fulfill their dreams to help us and our clients grow.
Senior HubSpot Specialist
Will is our resident HubSpot aficionado and is dedicated to helping our clients harvest the powers of HubSpot. He has 10+ years of sales experience and a passion for aligning sales, marketing, and service. His personal approach and knack for utilizing data makes him a valuable asset to any team.
Liz is our account manager who specializes in helping clients build their plan, map tactics, and achieve their goals. She's a skilled communicator and master of the gantt charts. Her get-it-done approach and warm personality take our clients from ideas to success every day!
Alexis is a HubSpot enthusiast with 4+ years of experience implementing HubSpot for clients focusing on operational automation. She loves to find ways to help companies work more efficiently! Recently becoming a HubSpot Certified Trainer, she has a strong passion for training and relationship building with clients.
Mary is a graphic designer with 8+ years of experience. With a focus on designing marketing content for B2B companies, she offers creative solutions that help clients connect with customers and achieve their marketing goals.
Pat is a Content Specialist with an interest in delivering powerful messages in short form. He has experience writing social media content for highly successful entrepreneurs with a focus on creating human connections and building communities within their industry. His passion for writing fuels his work as well as his hobbies. Pat truly believes that words and ideas can change the world.
Drew is our Content Specialist and a lifelong member of the grammar police. He brings several years of experience in SEO and B2B marketing leadership roles, and his obsession with writing and tech extends well beyond work hours.
President of Puppy Eyes
Cooper is our gentle giant. Although he’s shy, his bark is loud enough to frighten any delivery person and his water slurping can be heard throughout the office.
CEO of Cuddles
Oliver is our super sassy, space-invading pup. He leads the dog department with a bold attitude and isn’t afraid to speak his mind.