Installation Direct Mail Campaign
MIDWEST DOOR & HARDWARE
Midwest Door & Hardware is well known in the industry for the fabrication and distribution of doors, frames, and hardware. However, research showed that both long-time customers and potential customers were not aware that Midwest Door & Hardware also provided installation and repair services. As part of an awareness and sales campaign, we created a series of direct mailers to drip into mail boxes of past and current customers, as well as other businesses that fit the target market. This ongoing campaign has already resulted in the growth of their installation department due to increased requests for installation and repair services.