The Early Bird

The Early Bird is a new running event from Pink Gorilla Events. We were approached by Pink Gorilla to help brand a new event on an extremely tight timeline. The goal: Conduct an event that attracts early bird runners (and drinkers) and 40-something soccer moms, who are part of the brunch crowd, and swear they are still cool.

For the logo, Pink Gorilla wanted a wordmark that fit in with their family of other events, while remaining unique enough to stand out and be identified as the best running event of the spring. By using a custom font with stylized lettering, a slight tilt, and subtle texture, we were able to accomplish just that.

The tagline “Earn Your Worm” was the theme that wrote the story of the icons…a smart and crafty worm seemingly always one step ahead of the eager and bumbling bird. The entire branding project included logo design, shirt design, medal design and an icon set to be used throughout various marketing pieces.