Simple Strat Blog

Thought Leadership Tactics: The Complete List

For all its strengths, generative AI like ChatGPT can't offer much originality. So as the the web floods with derivative content, it's going to take a lot more for your brand to stand out. If you want your content to stay afloat and get noticed, you need to offer something fresh. That's where...

The 5 Minute Guide to Driving Better Results on LinkedIn

LinkedIn is hot. And we mean, REALLY hot. Not only is it one of the fastest growing social networks, but it’s delivering a whole host of value when it comes to B2B connections and influence. In fact,...

14 Little-Known Secrets to Growing a Thought Leader Brand on LinkedIn

It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people! But we’re shooting a bit higher here. Rather than telling you the basics, here are a few...

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Measuring Performance: 10 Marketing Metrics to Track

Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing. We understand that....

6 Tips on How to Use LinkedIn for Business

For B2B marketing, the sales cycle has changed significantly over the last decade. While no longer reserved to using only trade shows, cold calling, and industry vertical publications, today’s B2B...

8 Health & Fitness Facebook Ad Examples That Actually Worked

Getting the most out of your advertising budget is more than just clicking boost on your Facebook posts. Optimizing the text (copy), images, and audiences is the key to success. But it’s not just...

25+ Facebook, Instagram, and Snapchat Story Ideas for Your Business

“Do it for the ‘gram!” While some social media Story posts may not have started as the best idea, there are some that really catch on. It’s not always easy coming up with unique AND engaging content...

Social Media and the Fitness Industry: Statistics You Need to Know

55 million. That’s how many people belong to a health or fitness club according to a recent study. This is roughly 7 times the number of people living in New York City (8.4 million residents at the...

Resizing Images for Social: How one size fits all

Adding pictures to any of your social media posts is a must. Getting the right size for all of your pictures can take time and if you’re like the rest of us, there’s not a whole lot of that lying...