How to Use ChatGPT for Marketing (with Prompts)
Marketers often face limited time and resources to run effective content marketing programs. With so much to do and so little time, it can be overwhelming to regularly deliver fresh content and...
Inbound 2022: Key Takeaways & HubSpot Updates
HubSpot recently wrapped up its Inbound 2022 conference, and there’s a lot to unpack! While the goal was keeping a finger on the pulse of what’s next in business, and needless to say we came away...
HubSpot INBOUND Conference 2021: 5 Key Takeaways
What do new features, fireside chats, marketing debates, virtual meetups, and Oprah have in common? They were all at HubSpot’s INBOUND Conference 2021! Thousands of marketers joined HubSpot for its...
5 Tips for Amazing Customer Testimonial Videos (with Interview Guide)
Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle. Video testimonials are a powerful influence in the...
7 Lessons to Learn from Growth Marketing
In the world of marketing it can be a challenge to know if something is a fad...or here to stay. After all, it seems like there’s always some new “proven trick” that will increase your website...
Why Performance Marketing & Inbound Strategy Make a Powerful Combination
As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their...
A Marketer’s Guide to the Value Proposition Canvas
Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure...
43 Value Proposition Examples You’ll Want to Steal
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark....
