Simple Strat Testimonial

LEGACY RETIREMENT COMMUNITIES

As part of a series of Simple Strat client testimonials, this case study video explores how we used research to create a people-first brand strategy for Legacy Retirement Communities. The heart of the Legacy experience is their people – employees and residents alike. Simple Strat refreshed outbound sales collateral and internal HR materials by replacing stock photography and cookie cutter copy with custom photography a personable brand voice with an emphasis on what makes Legacy special – the people.