Welcome to Simple Strat

Hello there, strategy seeker.

You may be thinking, “What’s the story behind this marketing agency?” Well, since you asked….

Simple Strat exists to redefine marketing. Too often, the perception of marketing is reduced to clickbait ads and funny TV commercials. But it’s much more than that. When done correctly, marketing can be the biggest driver of growth for your company.

So what does it mean to do marketing correctly? Well, it starts by focusing on strategy before tactics. It means digging deep into your business to discover the most critical opportunities and challenges. It requires you to have an accurate and thorough understanding of your customers and how they buy from you. And, it depends on an honest dedication to results over flash and fluffiness.

Doing marketing right is not an easy task. It can take substantial time and effort. You have to be able to cut through the noise, misinformation, and cookie-cutter solutions. All assumptions and preconceived notions have to be tested and there must be a consistent drive to iterate and improve.

For many companies, this is difficult to do without help. So, we built Simple Strat. We know we won’t be the best partner for everyone. But if your company is ready to grow, believes in the power of marketing, and offers a product or service that improves the lives of your customers, we’d love to chat about working together.

Want to get acquainted and get some actionable tips on how you can improve your marketing today?

Meet Our Team


Our team is comprised of talented employees who believe in a strategic blueprint for marketing excellence. Creativity, strategy and an intense dedication to results are something we all have in common.

We look forward to working with you!

Ali Schwanke

Ali Schwanke

CEO | Marketing Strategist

Ali Schwanke is founder, CEO and Marketing Strategist of Simple Strat. With a fierce strategy mind, she helps clients approach marketing from a business perspective. As an entrepreneur, Ali has a proven track record of marketing success.

Tyler Sprunk

Tyler Sprunk

Chief Marketing Officer

Tyler Sprunk leads our marketing and strategic partnership efforts at Simple Strat. He uses his experience in running his own agency and his passion for helping business owners fulfill their dreams to help us and our clients grow.

Branden Bopp

Branden Bopp

Director of Visual Strategy

Branden Bopp is a marketing and design specialist with nearly a decade of experience in non-profit event marketing and graphic design. He excels at helping clients refine in their visual branding and execute on their marketing plan.

Emma Urbanek

Emma Urbanek

Content Strategist

Emma Urbanek is our go-to gal for all of our copywriting needs. With her HubSpot Inbound Certification she knows how to write content to attract your customers. She’ll give a voice to your blog posts, emails, and social media content.

Jason Luong

Jason Luong

Video Production Manager

Jason Luong is our video ninja, also known as the Video Production Manager. Jason has an eye for the creative and brings strategic video ideas to our clients. His experience as a business owner helps offer clients the vision they need to grow.

Extended Team


These folks are part of our extended team. As contractors that we can bring into specific projects, these talented individuals provide flexibility for clients and internal projects if we need more hands on deck. They all believe in the Simple Strat philosophy and work with our team just like internal employees!
You’ll love them. We know it.

John Wooten

John Wooten

Contract Web Designer

John is our contracted web designer. His talent lies in taking an idea from a customer sketch to a beautiful online experience. Experienced in wordpress and shopify, plus custom front end design.

Seth Rexilius

Seth Rexilius

Contract Designer

Seth is a versatile designer & director with a decade of experience that includes work for USA Today, Disney, Adidas, NFL, Union Pacific, FOX and Coors. His approach is simple, focused and bold.

Doug Fraser

Doug Fraser

Contract Digital Media Manager

From social media ads and content to email marketing and clever copy, Doug is an amazing resource to the Simple Strat team. He believes in powerful creative + strategy to drive results.

We Believe in a Better Way


Marketing is more than just promotion. Promoting products and services plays a part, but promotion alone doesn’t cut it. True marketing strategies solve a wide variety of business problems and drive company growth. But with marketing tactics changing every day, we know it can be challenging to sift through the noise. That’s where we come in.

Learn More